Re: Attending the Build Good Summit in Winnipeg

I am writing to request your approval to attend the Build Good Summit which will be held in Winnipeg on May 4-5, 2023 at the Canadian Museum for Human Rights.

I have chosen this conference because it offers a one-of-a-kind opportunity to develop my practical fundraising and marketing skills, which in turn will improve our organizational performance. The event is designed specifically for leaders and organizations who need to raise more money directly from donors.

Here is a sample of the session topics that will provide us with strategies and solutions that directly apply to our needs:

(Change as appropriate)

  • Practical ways to improve our messaging and copywriting to be more donor-relevant, including how to write better appeals for donations and stewardship communications

  • Canadian trends in giving and philanthropy that can help inform our fundraising strategy going forward.

  • Innovative programs to increase efficiency within our organization, including developing integrated programs around donor stewardship, marketing and fundraising.

  • Leading advice on how to improve donor retention, increase donor loyalty and build the lifetime value of our donor base.

  • Using compelling storytelling that drives people to action to raise more money from more donors

  • The art and science of legacy fundraising, including how to set strategy, design persuasive messaging and execute a plan that will reliably add revenue to our bottom line

If you’re able to support me in attending the Build Good Summit, I would be happy to provide you and the team with a full debrief of my key takeaways, along with recommendations for my work and our organization.

I would also hope to meet with you before attending the event to set specific goals for my attendance.

The conference costs is as follows:

Registration: $________

Flight/Transportation: $_______

Hotel: $_________

Evening Meal: $________

Total: $______

I am confident that by attending the Build Good Summit, I will gain new ideas and tools to become a better fundraiser/marketer/leader, which in turn will provide our organization with long-term benefits. I believe this is a great use of our professional development budget, and I will ensure a maximum return on investment.

Thank you for your consideration.

Sincerely,